Comments on digitalOZ - Australian marketing online: Why You Shouldn't Hire a Social Media Specialist

Brett. I'm glad I'm not the only one who ...

2011-10-10T10:18:08.627+11:00

Brett.

I'm glad I'm not the only one who advocates caution regarding outsourcing of social media strategy.

In particular the theme that they don't know your business resonates with me. I gave a (somewhat sarcastic) talk on this recently that you might like: How to Hire a Social Media Consultant

Consider other factors, I think that you should re...

2011-08-11T19:15:51.251+10:00

Consider other factors, I think that you should really have at least a few social media specialists. They can definitely help promote your business.

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Brett cracking post. Completely agree that compan...

2009-10-06T22:24:23.176+11:00

Brett cracking post.

Completely agree that companies need staff that embody their brand, create the conversations and embrace a culture of openness and engagement within the company (both internally and externally). And, social media can be the catalyst for this.

I do, however, acknowledge Nath's point that social media for an org needs dedicated resources as well as widespread adoption with the employees. At some point, I think there can be a risk of saturation and dissolving of the objective for the company. Thus, where a strategy (and perhaps) external direction could assist.

Leverage the foundations of the gravitas with competence!

I still think there is a benefit from having a per...

2009-10-06T16:03:51.918+11:00

I still think there is a benefit from having a person dedicated to social media development, whether this be internal or external (of course I would!) But one person won't make the difference. Like you said, it has to be carried by everyone throughout the organisation for it to be effective. This is going to mean that those organisations who can change their culture will be the big winners. Nice post.

Hey Matt. I meant a variation of the latter. I...

2009-10-06T10:27:12.519+11:00

Hey Matt.

I meant a variation of the latter. I've noticed increased discussion about business' appointing a dedicated social media specialist who can handle that marketing function.

Sure, you need evangelists who trigger adoption internally and externally but I think the greatest value of Social is the ability to bring employees from the coal-face closer to the end user. How that's done depends entirely on the business (this is where agencies / consultants can assist the greatest) but it's the flow of information that is critical.

Cheers Brett.

Do you mean hiring a social media consultant to wo...

2009-10-06T10:03:59.539+11:00

Do you mean hiring a social media consultant to work with you (i.e. in a client - agency relationship) or hiring a person who has expertise in social media as an employee in your organisation.

I think you mean the former. That's just like saying you shouldnt hire consultants in general lol. I always thought that org should handle it themselves, but they might not have the expertise, confidence or experience. I agree that they should provide strategy, guidelines and training to employees, and let the business do it themselves.