Group Buying on the Decline in Australia


Source: Business Marketing Blog
Around 12 months ago group buying was being heralded as the great new growth channel for digital... An easy way to take advertisers money and excess stock... a win / win. Perhaps not...

In 2010 the industry sparked from nothing to $377 million in less than 12 months. It was "the fastest growing retail platform in Australia” (IBIS World Group Buying Report, 27th April 2011)


The market grew by 28% to $400M in 2011 but has matured a lot since.

Move forward to 2013 and the industry is undergoing a fundamental shift with Spreets stopping their service, revenue falling for 3 consecutive quarters, and traffic to almost all sites in decline.
Group Buying Audiences; Nielsen Answers 2013

Consumers frustrated with poor experiences from local businesses, local businesses fed up with the lack of repeat customers, over-saturation of sites and advertisers like Woolworths and Harvey Norman trying their hand at deals all having an impact.

It's not all doom and gloom though according Telsyte suggesting travel and national based deals have actually stabilized this decline and will deliver it overall year on year growth.

Either way, having access to legitimate consumer data in the Australian market is a real asset for the likes of Spreets/Yahoo. If one thing characterizes the group buying industry, it's a willingness to experiment with buying models that excite consumers, and continuous evolution.

7 comments:

write my essay said...

Pretty informative post. It was interesting to read

writing help said...

Thanks for the interesting article.

write my papers said...

Hurrah! In the end I got a website from where I can actually obtain helpful information regarding my study and knowledge :)

devil jiang said...

Some videos were also messages from Anonymous replica handbags to Scientology, and vice versa. Others were also video clips from a City hermes replica Commission meeting in Clearwater, Florida. Fortunately fendi replica, there is a silver lining to all of this. In the past, the CoS and its many front groups and agents have been able to rolex submariner replica do a tremendous job of white-washing their sordid past, including breaking into federal offices, stealing gucci replica government documents, and wire-tapping federal offices (see: Operation Snow White for more), as well as, their history of abusing members (see: replica belts Lisa McPherson) and of course, silencing critics (see: Operation Freakout, Paulette prada replica Cooper), but those days are gone.

Alexandra said...

Great post!Clcik write my essay to learn more.

Sun said...

Interesting. I like reading your blog. I'll write my essay on this topic!

alexxlexx said...

It was very useful information, thanks. This site helps me write my essay about on this theme