Even 20 years ago IBM and Apple had completely different creative strategies which set up the Mac Vs PC battle (I'm sure you've all seen). I apologise for the poor scanning image quality.
Exhibit A: IBM... untype 60 words per minute. One heavy focus on product features and consistent with their mainstream media approach until the recent 'think' campaign.
Exhibit B: Apple... all about the lifestyle of owning the brand. Sure the logo is still being developed but as the cover says "Apple and the arts"
I find it amazing that in an industry where Moore's Law reigns supreme that with only a few minor tweaks, it wouldn't surprise me to see these ads in print today.
3 comments:
that's awesome! great find... i love going through those old salvo and 2nd hand stores for books. funny thing is, today i just threw out a bunch of old books!
Matt, there's nothing better than discovering some old classic masterpiece... or cheesy ad book!
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