Straying a little from my Marketing roundup I'm using this opportunity for some digital marketing speak.
Open Source: a development method for software that harnesses the power of widespread peer review and transparency. The promise is better quality, higher reliability, more flexibility, and lower cost. There are pitfalls in the Open Source process but there are some key take outs business can take out worth noting.
With the release of Google Wave recently and Google Apps small business has a real opportunity to capitalize upon the cloud and social media and promote fluid, real time communications to;
1. Bridge the communication gap amongst colleagues
2. Increase efficiency in information sharing
3. Reduce the required level investment in IT
4. Empower individuals to follow their own career goals
5. Increase employee productivity.
At the risk of sounding like a Google evangelist, there are take outs of this approach business' can use.
Foster Evolution with... Tools
A communication tool-box can make use of a suite of cost effective and scalable platforms
Yammer - private micro-blogging
LinkedIn - social network... for business
Google Docs - document sharing and collaboration
SlideShare - as the name suggests
Ning - lets you create your own social networks
WordPress - free blogging platform
Empowering employees to capitalize on this technology can not only increase staff morale, but more importantly productivity (Read Write Web). In short... encourage staff to embrace new technology and provide flexibility so employees can worry about things like providing brilliant service.
So what are your thoughts? Experiences? I'd like to hear how other organisation uses social media.