Remember those awful direct-mail pieces you'd get... it seemed like you had accidentally left your personal details lying around somewhere. And now your the target of a 'creative idea' knocked up by some failed, hung-over marketer.
"Now... for your eyes only, $500,000 could be yours, is this key the winning key..." etc. I was naively surprised to see Reader's Digest continue this winning strategy online with their latest round of display advertising.
Seriously, did someone sign off on this?