It's either brilliant, or brazen... not sure which one yet.
As dogs get older they often need to loose a little weight to prevent arthritis and/or make-up for over feeding.
Feed your dog a little less, walk it a little more... no put it on a diet.
The product is by no means new - just new to OZ. Internationally, Pedigree Light has had some acclaimed advertising, but it's nice to see an ad that isn't disruptive... just simple and entertaining.