Occasionally you come across a brand which makes you stop and think... wow thats a strong brand! Often these brands are built up on their credibility, heritage and iconic positioning in the culture.
Surf Life Saving Australia is one heck of a brand and enjoy's its success from its top quality service, strong membership and some clever branding strategies.
What brand would you trust your life with, expect to pull you out of the rip and gladly give your change to at the traffic lights?
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