Drive.com.au Gets Skinned

Not a new tactic at all but as we hit tough times web publishers start bending a little for revenue. Drive.com.au has joined the growing list of sites skinning themselves to value add bigger spends.

Almost a roadblock, Subaru brought out a majority of ads on the homepage of Drive for the day which created an impressive wow factor - but when you buy all the inventory bar one - does it not just make the other guy stand out more? And the bigger issue many advertisers face... web ads are not billboards - they're interesting content or spam to most browsers.