Volleys Go International…

Following the unique “exceptionally average” execution (the old guy, making fart noises with his hands) Pacific Brands launched a new campaign for its iconic Dunlop Volleys brand featuring some well positioned little TVC’s and a uniquely “volley” website...

 

With a tired brand, and a tired product Pacific Brands have used this position to project the vintage Volley brand to a younger audience using a post-modern tact and the “mash up” megatrend that is the youth market of today. Why does it work? Because they understand the reality of the Volley brand and the paradigm in which the market exists – the add doesn’t sell shoes it justifies the brand. Admittedly the walk from TVC to website needs to be a little more integrated but at the same time, the discovery element befits the campaign.

 

Might dust off my own pair actually!

1 comment:

lin liyi said...

Colour ones hublot replica uk over the summer months is a fantastic strategy to create a little place on your attire. Even so, tend not to practice it labor or maybe nice hair could possibly get detrimental. A superb treatment method intended for treatment is needed to counteract destruction of nice hair. Drive out ones dresser. Though it might seem of which acquiring far more apparel will give you far more hublot replica uk, that is certainly basically untrue. But if your dresser is usually far too filled up, you wind up never ever learning what exactly vogue decision to pick out. Experience ones clothing collection in addition to eradicate anything that isn't going to healthy people very well or maybe people haven't much utilized not long ago. Which has a several staple portions with your clothing collection is quite a bit far more practical in comparison with acquiring old outfits draping with your dresser. Carry some sort of rolex replica uk guide combined on your looking visits occasionally. Consumers are and so chaotic currently, how should they've already the perfect time to look through with rolex replica sale, far too.