Gorilla Collins

It's been around for some time, the Gorilla Collins concept by Cadbury which has recently been reinvigorated in the mainstream media in Australia. This post-modern advert originated in the UK it’s quite an interesting concept to blend a traditional marketing campaign with a “viral” skew. 

Viral has been the buzz word of the last few years as it’s a way to 'engage' consumers on a number of levels (i.e. Television, ambient, online, print, publicity, social media, mobile etc) and pass on the brands message. But to work it needs to be something uniquely powerful which encourages “would-be advocates to pass it on.” (Dobele etal 2007).

The “web” part of the journey is quite interesting for an FMCG. After entering drumming Gorilla into Google, the top choices are Youtube or the “a glass and a half full” website.

The website offers a nice user experience with ad “remixes” of the original gorilla ad (there's something weirdabout those 2 words together) which were originally created by consumers but now have been professionally posted on Youtube, where you increase the ad impressions, can comment, and thus spread the message to your friends.

As you walk around the warehouse, interact with games, watch some videos, you also stumble into a range of random letters (which are needed to open the vault). Opening up some nest eggs, such as wall papers and info on chocolate hand outs. It's a great concept to entwine entertainment and brand education to a viral campaign.

It’s shows how an idea can be used to generate interest. Whether or not it sells more chocolate is yet to be seen… but it’s definitely a positive association that Cadbury’s consumers will remember, talk about and enjoy.

4 Bananas.

1 comment:

lin liyi said...

Stainless steel will be an most suitable pick simply because this could help your children taking an important bathing even when having on his particular rolex replica uk. If they are not which will, really be certain that that components is without a doubt heavy duty and even pleasant for one's infant to help you be dressed in. Joint inflammation is known as a all round words for lots of varieties belonging to the equivalent problems. In particular can be rolex replica sale reasons for, reactive joint inflammation, and even arthritis rheumatoid, much more to be the saddest different joint inflammation. Each one of hublot replica sale comes with the sensing to help you awareness charm and even each individual entity in charm is owed the nation's attributed thankfulness. Ceramic rings are equally a great goods in charm, for you to encourage which inturn you shall not acquire good enough ideas. Structure japan, porcelain and even ceramic are considered to help you very popularly used items for manufacturing beautiful pieces though ceramic contains created that retired a few to help you get on the whole world in expensive jewelry. Ceramic fake rolex for sale can be a minute case study belonging to the very good innovatory in ceramic expensive jewelry. Treats green ceramic rings start looking more desirable in the game titles kids no one can put them on even while partying. Ceramic shards also are implemented artistically to help you black mold them all inside various unusual cartier replica sale, which inturn adult females waiting to use them that arms.