One question constantly baffles me..
NineMSN is one of the leading portals and consistently has phenomenal levels of traffic. But, is it just me who never uses it? I find it quite a nuisance and not that relevant. And its annoying how it always pops up from my Messenger when… hang on I wonder whether dirty little tricks like pop ups and auto-home page updates effect impressions?
I’m willing to bet that dogmatically pulling impressions form wherever you can is a key strategy for online portals such as yahoo7 and ninemsn. So it begs the question how much is your advertising really worth on channels such as these? Numbers never lie; its the people who use them!