Home Home Article Archives Email Me Links RSS

Archives

99 Social Media Failures:: Q: What's the best way to fail in Social Media? A: Do nothing.

Mouldy Old Media:: Thoughts about New Media, Old Media... and Rupert's plan to start the charge for paid online news.

Counting Heads:: Is unique browsers really a meaningful yardstick?

IBM Vs Apple From the Vaults:: I stumbled across an 80's ad year book at my local salvos and noticed something interesting.

Impact Marketing:: There's no length the alcohol industry will go to get their ads noticed.

Vegemite Goes Digital:: An iconic brand decides to alter it's product for the first time in some 85 years.

Spam in a Banner:: Did someone seriously sign off on this?

Making Markets PAL!:: We're for dogs (on diets).

We Can All Learn From Open Source:: Yes.

Is it Realty That Hard?:: After a desperate couple of months searching for a home you notice the little things that some agents get right, and so many get wrong.

Nation Building Starts with Information:: I'm a strong believer that knowledge can truly empower individuals. So it's nice to see it when Governmental projects start to 'get it'...

eBay Music: Good move or missed opportunity?:: Here is a prime opportunity to engage a community of music lovers and online buyers.

Burnt toast used to be enough:: Like I needed another reminder... this year Telstra is capitalizing that guilt ridden time of the year....

Spam by any other name, different inbox:: How the heck is this not spam?

The Power of Online Advertising:: Hat Tip to XKCD for bringing the thought I always find myself having.

5 Reasons User Generated Campaigns Fail:: What should companies be doing to build participation on top of great ideas?

Social Media Brand Assualt #episode1:: There seems to be a brand launching a 'new' campaign on social networks every week now in Australia... and there's just as many crashing and burning!

Facebook Backflip Reverts T&Cs:: Facebook does a nice big back flip on it's T&C's due to user pressure.

Borders Gets Airborne with UGC:: Ever wanted to write a thriller?

Shut Up and Drive: A Conversation Starter:: The Motor Accident Commission gets literal

When Not to Follow Back on Twitter:: A pretty good sign i won't be following you back!

Drive Gets Skinned:: Drive.com.au has joined the growing list of sites skinning themselves to value add bigger spends.

Why Bother Investing Online: For Managers:: "I’ll build the best site and let the users find it."

2009 Prediction its Nothing but Space:: The year of Astronomy.

One Safe Brand Right Between the Flags:: Occasionally you come across a brand which makes you stop and think... wow thats a strong brand!

Cadbury's Corporate Social Responsibility:: Selling the CSR story.

Fluoride Lying Between Their Teeth:: How the internet facilitates mass communication and often mass mis-information.

Volleys Go International:: Using a tired brand with a fresh approach.

Car Pool 2.0:: Ever thought that the only reason you own a car is for those times you really need it?

Faceless Capitalism:: Economic inspiration

Sprint a Branded Dashboard Widget:: Branding with interesting information.

Gorilla Collins:: Whether or not it sells chocolate is yet to be seen.

Manufacturing Dissatisfaction:: …the further we move forward the further we fall behind

Battle of the browsers:: The one question I have to ask is, how long before Apple bring my wallet, iphone and keys all togethor? 3 pockets is just so inconvenient...

ninemsn: does the numbers add up?::Who actually uses these sites?

I am: Astronomer:: Who said you needed a white coat and a degree to be a scientist?

Digital Communications / QR Code:: QR Code Subaru case study.